According to the company’s words the symbol stands for three major changes that everyone experiences when exceeds his limits: physical, mental and social. The Reebok’s new logo represents the transformable change that fitness can have on a person’s life. In march 2014 the Delta symbol became their official new sign. With the launch of the support campaign the company featured the “Delta” logo for the first time. The company has focused more on fitness rather than specific sports and began to support the CrossFit movement. In 2006 the Adidas group acquired Reebok.
The company changes its name in 1958 when the sets the goal to design, sell and distribute sport accessories for fitness and casual occasions, clothes and equipment all over the world. You can see other brands are doing music endorsement deals, and I think music and footwear goes hand in hand.Reebok company was found in 1895 in a small England town with the name “JW Foster and sons”. We were acquired by Adidas, and we took on just a whole different lane. “After a while, I think that it got oversaturated in the marketplace, and we kind of stepped away from the music space.
Then we changed business models in terms of having artists stand by shoes and holding shoes in their hands,” Reebok Director of Entertainment Marketing Damion Presson told Complex earlier this year. “At the time, Jay Z, 50 Cent, and Pharrell were at the height of their careers, so it made sense. His success has made even Reebok rethink its brand strategy and get involved with Kendrick Lamar, Future, and Cam’ron, all which have had successful sneaker collaborations. The result, as everyone is now well aware, is the Yeezy Boost line, which breaks the Internet every time a new version is released. It led Kanye, through much turmoil, to leave Nike and join Adidas. His two signature models with Nike, the Air Yeezy 1 and 2, were launched in 20 and became the most talked about sneakers of their day. Reebok, sadly, wasn’t able to capitalize off of Jay Z and 50 Cent success when it signed Pharrell, Daddy Yankee, Nelly, Lupe Fiasco, and Paul Wall to sneaker deals, which led to the demise of the brand’s RBK line.īut no one could tell Kanye West that rappers couldn’t sell sneakers. “I know what’s good on Soundscan, but here I didn’t really have any expectations.” “ I didn’t know what to expect,” he told The New York Post in 2003. While 50 Cent was surprised that Reebok would even work with him, Jay Z was a bit shocked when his sneakers sold out. As 50 Cent rapped on “Stunt 101,” “I just can’t believe Reebok did a deal with a psycho.” Image via Reebok Not only did these deals surprise fans, but they were to the artists themselves. It led to 50 Cent and G-Unit getting their own Reeboks, too, which were wildly popular at first.
A stylish celebrity with an important career was enough to drive consumers to stores to buy sneakers. It proved that you didn’t have to be able to slam dunk or win Wimbledon to sell shoes. As previously mentioned, Run DMC did a have an Adidas line, but it was Jay Z’s deal with Reebok, under the brand’s RBK line, that changed everything. But the idea of entertainers getting their own sneakers was a new concept. It’s typical for sportswear companies to align themselves with athletes to help sell products, and they’ve been doing for nearly 100 years. Design wise, it wasn’t anything special or memorable, but it started a revolution with footwear endorsements that would change the way brands do things now. The sneaker itself was a copy of the Gucci Tennis ‘84, a low-top luxury sneaker that was coveted by hustlers. He created trends by name-dropping a brand or wearing a sneaker - think about his obsession with white-on-white Nike Air Force 1s - and his deal with Reebok was no different. But 13 years ago, he was the best rapper in the game. Jay Z turns 47 years old today, and his influence couldn’t be any larger, whether it comes to the music industry, politics, or still making good, albeit sporadic, music. Jay Z wasn’t the first rapper to get his own sneaker - most notably, Run DMC had its own collection with Adidas in the late ‘80s - but it paved the way for the likes of Kanye West, Kendrick Lamar, and Pusha T a decade later. Carter, was released and 10,000 pairs were sold in a matter of hours. Shawn Carter was born December 4, 1969, and on April 18, 2003, he would forever impact the sneaker industry.
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